The $81 Million Dollar Marketing Tip

The $81 Million Dollar Marketing Tip

The $81 Million Dollar Marketing Tip

From the recent NY Times article detailing financial problems at FC Barcelona:

“Barcelona had decided on its strategy and its price: Dembélé, in their eyes was worth $96 million and not a cent more. No matter how hard Dortmund pressed for a higher fee, they would hold firm.”

But they didn’t. Find out what caused this $81 million overpay!

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When Tom Put a 2x4 Into The Blender - Why The Best Product Doesn’t Always Win

When Tom Put a 2x4 Into The Blender - Why The Best Product Doesn’t Always Win

George Wright had been hired in 2006 to help the fledgling company with its marketing. Shortly after he was hired, he was walking by the test lab one day when he saw something unbelievable. His boss, Tom Dickson was shoving a wood board into a blender and blending it! Sawdust went flying everywhere!

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Copywriting Tips to Help You Become More Effective

Copywriting Tips to Help You Become More Effective

One of the things that I've been focusing on to help me grow my business for the last few months is copywriting.

If your business involves any form of communication (emails, advertising, blogs, email marketing campaigns, ebooks, sales calls or letters, etc.) then it can be improved with better copywriting. Below you will find some of my best copywriting tips:

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Tips for Creating a Lead Magnet that Converts!

Tips for Creating a Lead Magnet that Converts!

Offering a lead magnet is a great way to generate leads. Companies have been successfully generating leads online for many years. However, the internet has become a more competitive place and in order to be successful you be innovative and thoughtful with what you are offering.

Below are proven tips to help your lead generation campaigns:

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