8 Biggest Email Marketing Mistakes (And How to Fix Them!)

8 Biggest Email Marketing Mistakes (And How to Fix Them!)

I am putting together my presentation for my next email marketing event and I compiled a list of the 8 biggest mistakes that people make with their email marketing campaigns (and how to fix them). I want to share them with you now, so here we go!

#1 Fail to Follow Up - Following up is one of the

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video marketing tactics

Now that you’ve invested in a high-quality branding video, here are some tactics to help you leverage it.

Post your video to social media:

Your video can be posted to Facebook and Twitter page (plus you can pin it to the top of your page for long-lasting visibility).

LinkedIn now allows you to post media, including video to your LinkedIn profile

Add it your your Instagram profile as a Highlight

Share your awesome video with the world!

Share your awesome video with the world!

Edit a short snippet of the video of 7 seconds or less, you can use it as your Facebook Profile or Page pic or use a shortened version as your Cover Photo

Include your video into your email marketing campaign in the introduction portion of your sequence

Embed your video into your email signature

Bonus tip - if your email program does not allow you to embed a video in your email signature, create a screenshot of your video, add a “play” button icon making it appear like an embedded video. Insert a link into the image (you can use a bitly or other masking link to track clicks) to where the video is posted (i.e. YouTube, Vimeo, etc)


Post it to your Facebook Page (you can pin it to the top of your page: see above). Run a Facebook ad optimized for video views. After 3 or 4 days, create a custom audience based on people who viewed your video (0:10 seconds of your video or 50% or whatever makes sense for the video and your goals), then run a Facebook re-targeting ad to those who have already watched your video, thus bringing your audience further down the buying process.

The importance of video in your online marketing strategy


There are a few important reasons why you should be making video a central part of your online marketing strategy:

According to Hootsuite:

“organic traffic on Facebook has dropped by 10% since last year”,

However, the highest engagement rate is with posts that include a video. Furthermore, a Facebook video gets 135% more organic reach than a photo, 500 million people watch Facebook videos every day for a total of more than 100 million hours. Those are some heavy numbers!

Therefore the best way to get organic (non-paid) is with video. In addition, Facebook Live videos drive 6X more interactions than non-live videos!!

A key part of your branding strategy should include video. A video will help display your uniqueness, differentiator and help convey your personal, honest and authentic brand.

Lastly, once you’ve posted a video to Facebook, you can run a re-targeting campaign to people who have watched it. A Facebook re-targeting campaign is a great, and cost-effective way to run a targeted campaign to people who are already aware of your brand and are more likely to re-engage and ultimately become a customer.


The Two Biggest Mistakes

When I speak to small business owners and entrepreneurs, the two most common mistakes I hear are:

Not knowing who your customers are

Not having a specific offer

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These are two of the most central aspects you need before you can effectively start your marketing campaign.  Firstly, you need to know who you serve, who is your service/product for, whose pain point are you trying to solve.  If you don't know who your ideal customer is, how are you going to find them?

Secondly, you need to a specific offer, something that a customer can become aware of, consider and "say yes" to. 

"I offer marketing services" is not specific enough!

Let's try that again: "I offer a consulting package where I will teach you how to run your Facebook account and generate leads"  This offer is much more specific and gives the customer a clear picture of what they are purchasing and the direct benefit.

Make sure you have a specific offer and you know who you are marketing to.


Jamie Kuperman is a 2-time entrepreneur and lifelong marketer.  Currently he is offering coaching packages focused on social media, Facebook Ads, and email marketing.