No One Wants to Be Sold To...But People Love to Buy!
Do people go to social media to be sold to? I don’t think so.
Check out this post on why people really go to social media and how you can get them to buy!
Read MorePeople want to Know, Like & Trust you before doing business with you. You can also call this becoming aware of your brand. Or building rapport.
How to spy on your competitors!
Check out these 4 tools to help you do your own competitive research on your social media followers, as well as your competitors!
Read MoreWhat's the next step??
Your clients/buyers/customers are waiting to be directed.
You can get anyone to click on anything if you include a photo of a puppy or a bikini pic.
But you should try to focus on relevant traffic instead.
Read MoreLinkedIn has become one of the fastest-growing and fruitful social media platforms and it is perfectly-suited for people who want to engage in professional relationships. Here are some tips to help you become a LinkedIn expert.
Read MoreDoes this sound familiar?
You jump head first into social media.
Maybe do a few Facebook Live videos, post a few selfies from some events, a few tips or cool articles you found or some inspirational quotes...
But nothing happens.
Read MoreApproximately 106 Million Adults in the U.S. do this EVERY DAY!
Read More2018 officially marked the death of organic (non-paid) traffic on Facebook. But now it’s coming back.
You can no longer blast your message to your Facebook Friends and Followers - you need to engage with them in order to build relationships.
Here are a few tips to start building your audience and connecting with your audience.
Read MoreAre you uncertain about what the Facebook Pixel is and what it does?
In this post I will break it down for you and explain what you need to know, how to install it and why it’s important.
[video included]
Read MorePost your video to social media:
Your video can be posted to Facebook and Twitter page (plus you can pin it to the top of your page for long-lasting visibility).
LinkedIn now allows you to post media, including video to your LinkedIn profile
Add it your your Instagram profile as a Highlight
Share your awesome video with the world!
Edit a short snippet of the video of 7 seconds or less, you can use it as your Facebook Profile or Page pic or use a shortened version as your Cover Photo
Include your video into your email marketing campaign in the introduction portion of your sequence
Embed your video into your email signature
Bonus tip - if your email program does not allow you to embed a video in your email signature, create a screenshot of your video, add a “play” button icon making it appear like an embedded video. Insert a link into the image (you can use a bitly or other masking link to track clicks) to where the video is posted (i.e. YouTube, Vimeo, etc)
Advanced:
Post it to your Facebook Page (you can pin it to the top of your page: see above). Run a Facebook ad optimized for video views. After 3 or 4 days, create a custom audience based on people who viewed your video (0:10 seconds of your video or 50% or whatever makes sense for the video and your goals), then run a Facebook re-targeting ad to those who have already watched your video, thus bringing your audience further down the buying process.
There are a few important reasons why you should be making video a central part of your online marketing strategy:
According to Hootsuite:
“organic traffic on Facebook has dropped by 10% since last year”,
However, the highest engagement rate is with posts that include a video. Furthermore, a Facebook video gets 135% more organic reach than a photo, 500 million people watch Facebook videos every day for a total of more than 100 million hours. Those are some heavy numbers!
Therefore the best way to get organic (non-paid) is with video. In addition, Facebook Live videos drive 6X more interactions than non-live videos!!
A key part of your branding strategy should include video. A video will help display your uniqueness, differentiator and help convey your personal, honest and authentic brand.
Lastly, once you’ve posted a video to Facebook, you can run a re-targeting campaign to people who have watched it. A Facebook re-targeting campaign is a great, and cost-effective way to run a targeted campaign to people who are already aware of your brand and are more likely to re-engage and ultimately become a customer.
[http://mediakix.com/2017/03/facebook-live-statistics-video-streaming-to-know/]
When I speak to small business owners and entrepreneurs, the two most common mistakes I hear are:
Not knowing who your customers are
Not having a specific offer
These are two of the most central aspects you need before you can effectively start your marketing campaign. Firstly, you need to know who you serve, who is your service/product for, whose pain point are you trying to solve. If you don't know who your ideal customer is, how are you going to find them?
Secondly, you need to a specific offer, something that a customer can become aware of, consider and "say yes" to.
"I offer marketing services" is not specific enough!
Let's try that again: "I offer a consulting package where I will teach you how to run your Facebook account and generate leads" This offer is much more specific and gives the customer a clear picture of what they are purchasing and the direct benefit.
Make sure you have a specific offer and you know who you are marketing to.
Jamie Kuperman is a 2-time entrepreneur and lifelong marketer. Currently he is offering coaching packages focused on social media, Facebook Ads, and email marketing.
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