Not sure what to write on social media? 🤷🏽‍♂️

Utilizing a content marketing strategy is one of the most effective ways to generate [free] traffic and awareness for your business, as well as positioning you as an authority.

But sometimes it’s hard to know what to say or what to write about. Here is a list of proven ideas that you can steal for your content.


-Teach your audience something
-Gather the top 10 questions/FAQs that people ask you…and answer them
-Your take on current events
-Behind the scenes
-User-generated content (UGC)
-Document your process - how you do what you do
-Industry info
-Success stories - before/after
-Case studies
-Inspiration (I try to stay away from inspirational quotes unless it’s directly related to your business. You don’t want to be known as the inspiration guy if your business is selling widgets - you want to be known as the widget guy.)
-Reviews, testimonials
-Employee profiles
-Personal stories - Your “why” can be a very compelling story
-Find some of your old content and update it

Other ideas

  • be a guest on someone else’s podcast

  • submit an article to someone else’s social media

  • ask an expert in a related field to submit a post to your channels


What would you add to the list??