The importance of video in your online marketing strategy

There are a few important reasons why you should be making video a central part of your online marketing strategy:

According to Hootsuite:

“organic traffic on Facebook has dropped by 10% since last year”,

However, the highest engagement rate is with posts that include a video. Furthermore, a Facebook video gets 135% more organic reach than a photo, 500 million people watch Facebook videos every day for a total of more than 100 million hours. Those are some heavy numbers!

Therefore the best way to get organic (non-paid) is with video. In addition, Facebook Live videos drive 6X more interactions than non-live videos!!

A key part of your branding strategy should include video. A video will help display your uniqueness, differentiator and help convey your personal, honest and authentic brand.

Lastly, once you’ve posted a video to Facebook, you can run a re-targeting campaign to people who have watched it. A Facebook re-targeting campaign is a great, and cost-effective way to run a targeted campaign to people who are already aware of your brand and are more likely to re-engage and ultimately become a customer.

[http://mediakix.com/2017/03/facebook-live-statistics-video-streaming-to-know/]

Marketing to Millennials

Here's three tips to you can apply to almost all of your online marketing

No one wants to buy your product or service!

In this video, I will tell you why no one wants to buy your product/service.

But I will let you know what they really want

The Two Biggest Mistakes

When I speak to small business owners and entrepreneurs, the two most common mistakes I hear are:

Not knowing who your customers are

Not having a specific offer

These are two of the most central aspects you need before you can effectively start your marketing campaign.  Firstly, you need to know who you serve, who is your service/product for, whose pain point are you trying to solve.  If you don't know who your ideal customer is, how are you going to find them?

Secondly, you need to a specific offer, something that a customer can become aware of, consider and "say yes" to. 

"I offer marketing services" is not specific enough!

Let's try that again: "I offer a consulting package where I will teach you how to run your Facebook account and generate leads"  This offer is much more specific and gives the customer a clear picture of what they are purchasing and the direct benefit.

Make sure you have a specific offer and you know who you are marketing to.

Jamie Kuperman is a 2-time entrepreneur and lifelong marketer.  Currently he is offering coaching packages focused on social media, Facebook Ads, and email marketing.