8 Biggest Email Marketing Mistakes (And How to Fix Them!)

8 Biggest Email Marketing Mistakes (And How to Fix Them!)

I am putting together my presentation for my next email marketing event and I compiled a list of the 8 biggest mistakes that people make with their email marketing campaigns (and how to fix them). I want to share them with you now, so here we go!

#1 Fail to Follow Up - Following up is one of the

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The importance of video in your online marketing strategy


There are a few important reasons why you should be making video a central part of your online marketing strategy:

According to Hootsuite:

“organic traffic on Facebook has dropped by 10% since last year”,

However, the highest engagement rate is with posts that include a video. Furthermore, a Facebook video gets 135% more organic reach than a photo, 500 million people watch Facebook videos every day for a total of more than 100 million hours. Those are some heavy numbers!

Therefore the best way to get organic (non-paid) is with video. In addition, Facebook Live videos drive 6X more interactions than non-live videos!!

A key part of your branding strategy should include video. A video will help display your uniqueness, differentiator and help convey your personal, honest and authentic brand.

Lastly, once you’ve posted a video to Facebook, you can run a re-targeting campaign to people who have watched it. A Facebook re-targeting campaign is a great, and cost-effective way to run a targeted campaign to people who are already aware of your brand and are more likely to re-engage and ultimately become a customer.


The Two Biggest Mistakes

When I speak to small business owners and entrepreneurs, the two most common mistakes I hear are:

Not knowing who your customers are

Not having a specific offer

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These are two of the most central aspects you need before you can effectively start your marketing campaign.  Firstly, you need to know who you serve, who is your service/product for, whose pain point are you trying to solve.  If you don't know who your ideal customer is, how are you going to find them?

Secondly, you need to a specific offer, something that a customer can become aware of, consider and "say yes" to. 

"I offer marketing services" is not specific enough!

Let's try that again: "I offer a consulting package where I will teach you how to run your Facebook account and generate leads"  This offer is much more specific and gives the customer a clear picture of what they are purchasing and the direct benefit.

Make sure you have a specific offer and you know who you are marketing to.


Jamie Kuperman is a 2-time entrepreneur and lifelong marketer.  Currently he is offering coaching packages focused on social media, Facebook Ads, and email marketing.