The Two Biggest Mistakes

When I speak to small business owners and entrepreneurs, the two most common mistakes I hear are:

Not knowing who your customers are

Not having a specific offer

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These are two of the most central aspects you need before you can effectively start your marketing campaign.  Firstly, you need to know who you serve, who is your service/product for, whose pain point are you trying to solve.  If you don't know who your ideal customer is, how are you going to find them?

Secondly, you need to a specific offer, something that a customer can become aware of, consider and "say yes" to. 

"I offer marketing services" is not specific enough!

Let's try that again: "I offer a consulting package where I will teach you how to run your Facebook account and generate leads"  This offer is much more specific and gives the customer a clear picture of what they are purchasing and the direct benefit.

Make sure you have a specific offer and you know who you are marketing to.


Jamie Kuperman is a 2-time entrepreneur and lifelong marketer.  Currently he is offering coaching packages focused on social media, Facebook Ads, and email marketing.