When I speak to small business owners and entrepreneurs, the two most common mistakes I hear are:
Not knowing who your customers are
Not having a specific offer
These are two of the most central aspects you need before you can effectively start your marketing campaign. Firstly, you need to know who you serve, who is your service/product for, whose pain point are you trying to solve. If you don't know who your ideal customer is, how are you going to find them?
Secondly, you need to a specific offer, something that a customer can become aware of, consider and "say yes" to.
"I offer marketing services" is not specific enough!
Let's try that again: "I offer a consulting package where I will teach you how to run your Facebook account and generate leads" This offer is much more specific and gives the customer a clear picture of what they are purchasing and the direct benefit.
Make sure you have a specific offer and you know who you are marketing to.
Jamie Kuperman is a 2-time entrepreneur and lifelong marketer. Currently he is offering coaching packages focused on social media, Facebook Ads, and email marketing.