Now that you’ve invested in a high-quality branding video, here are some tactics to help you leverage it.
Post your video to social media:
Your video can be posted to Facebook and Twitter page (plus you can pin it to the top of your page for long-lasting visibility).
LinkedIn now allows you to post media, including video to your LinkedIn profile
Add it your your Instagram profile as a Highlight
Edit a short snippet of the video of 7 seconds or less, you can use it as your Facebook Profile or Page pic or use a shortened version as your Cover Photo
Include your video into your email marketing campaign in the introduction portion of your sequence
Embed your video into your email signature
Bonus tip - if your email program does not allow you to embed a video in your email signature, create a screenshot of your video, add a “play” button icon making it appear like an embedded video. Insert a link into the image (you can use a bitly or other masking link to track clicks) to where the video is posted (i.e. YouTube, Vimeo, etc)
Post it to your Facebook Page (you can pin it to the top of your page: see above). Run a Facebook ad optimized for video views. After 3 or 4 days, create a custom audience based on people who viewed your video (0:10 seconds of your video or 50% or whatever makes sense for the video and your goals), then run a Facebook re-targeting ad to those who have already watched your video, thus bringing your audience further down the buying process.