"The money is in the list!" 💰💰💰
I'm sure you've heard that saying before but do you know what it means?
It means that even if your website goes down, or people spend less time on social media, or Google+ no longer exists, or if #Facebookdown, etc...you still have your email list.
You can still contact people if you have their email addresses.
According to Mailchimp:
"91% of people check their email every day"
Are you one of the 91%? Some people check their email the first thing in the morning...
These are some of the reasons why I feel strongly about the effectiveness of email marketing. Even if social media platforms, websites or other borrowed space changes, you can always take your email list to a new platform and continue to nurture relationships and generate interest and leads.