Facebook ad for Facebook Ads Blueprint Guide lead generation campaign
Why this works:
Primary Text includes clear benefit statement
Specific callout to a problem the audience is having
Image includes hero shot
The Headline mentions specifically what the click through is/CTA button explains next step
Social proof - the Likes and shares allow for lower ad costs and let other's know that they approve of it
results:
leads at $3.22
Facebook Video View ad for a 21-Day Challenge for a Coaching Client
Why this works:
Personalized tone
Video thumbnail has intriguing benefit statement
Use of urgency "Next session starts on August 21"
results:
August 21-Day Challenge Facebook campaigns yielded a 4X ROI
Facebook Ad for Email Marketing Checklist lead generation campaign
Why this works:
Simple benefit statement
Appealing hero shot
Clear CTA
Great social proof - 21 likes and 6 shares help increase exposure and decrease ad costs
results:
leads generated at $4.50-$4.80
Managed IT Service - Free Consultation Landing Page
Why this works:
Clear fear-based headline
Easy-to-read bullet points with pain points
Simple Call-to-Action
Offer includes bonus
Social proof - review
Social proof #2 - partner logos
Easy navigation
No unnecessary links
Includes TOS & Privacy Policy
results:
leads at <$20
Facebook Ad for local bike shop promoting Back to School Special
Why this works:
Image is authentic - actual shop employee
Employee is wearing mask - addresses concerns if shop is taking pandemic precautions
Back to School special - campaign is targeted to parents of 3-12yos
Locally-owned, over 30 years experience - builds credibility
results:
campaign led to 20% increase in bike service for September 2020
Facebook Ad for Interior Design Lead Generation campaign
Why this works:
Personalized tone
Callout "Hey guys"
Mention of pain points
Include Unique Selling Proposition
Clean image
Easy-to-understand CTA
results:
4-6 high-value leads per month on $500 budget
Facebook Ad for local bike shop promoting bike helmets
Why this works:
Photo is authentic - actual shop owner
First line of primary text is informational
Excellent social proof - 34 likes and 2 comments leads to lower ad costs and more exposure
results:
campaign led to 30% increase in helmet sales for October 2020